US Design Reinvigorated 1990





In the 1970s and 80s, other than a few notable exceptions, North American car design seemed to lag behind Europe. U.S. car manufacturers were mildly updating their over-large, slab-like sedans, while smaller Japanese cars picked away at U.S. market share. Finally, in the 1990s U.S. designers found new life with retro-inspired models and striking pickup trucks that everyone in the United States seemed to want.