Mass-Market Cars 1930





In the 1930s motoring became popular for the middle classes of the United States and Europe, with discerning buyers choosing cars for reliability and power, spaciousness and price. In the United States, new marques such as Pontiac were created to cater to the mass market, and innovations were comfort related-such as automatic transmission to smooth the ride. In Europe, Citroën popularized front-wheel drive and monocoque construction.