Pickup trucks have been part of the fabric of American society for almost a century, and none more so than Ford’s F-Series. It was the first all-new offering from Ford following the post-war resumption of civilian car manufacturing, and was advertised as “Built Stronger to Last Longer.” The models proved sosuccessful that the series became the best-selling vehicles in the United States for over two decades, and has remained in continuous production ever since its launch in 1948. FORD’S EXPERIENCE of producing pickup trucks from the 1920s onward meant that after World War II, the company was well placed to construct a brand new line of utility vehicles. Known as “Bonus Built” trucks due to their extra features, the F-Series from 1948 consisted of 1⁄2-ton (F-1), 3⁄4-ton (F-2), and 1-ton (F-3) payload variants, plus larger workhorses, such as the F-5, with massive load capacities. The F-Series looked like no pickups before: Individually designed cabs were separated from their flatbeds, unlike the adapted automobiles that had passed for pickups prior to the war. Ford trumpeted the originality of its trucks with lines such as “Star-Spangled New! Excitingly Modern! Strikingly Different!” Beneath the shiny exteriors were new engines that promised more power and economy than ever before in a pickup. It was a winning blend that immediately appealed to U.S. buyers; just under 110,000 F-1s were sold in 1948, making it the most successful year for Ford truck sales for almost two decades. Such was the strength of the original template that the descendents of the F-Series are still going strong more than 60 years later.