Cadillac was the style innovator at the top end of the U.S. market and was a pioneer of big fins, as seen on the back of this luxurious 190 bhp coupé. The 1952 model year marked Cadillac's 50th anniversary. While promotion was done to highlight this achievement, little was done to the cars themselves to mark the occasion. Visually there was a revised "V" and crest ornamentation, with the "V" cast in gold trim.
Series nomenclature placements varied but were also clad in gold to mark 50 years of the Cadillac Motor Car Company. Another change was better felt on the road. Since the performance wars were beginning to heat up, Cadillac wanted to be leader of the pack. For 1952, a 4-barrel carburetor was installed, which boosted the rated performance of the 331 CID V8 by 30 horsepower.
With a typical model tipping the scales at just over two tons, a power boost was a welcome addition under the hood. And amidst the growing competition from Chrysler's new Hemi engines and Lincoln's new V8 powerplant, the new carburetor was just in time. The dependable Hydra-Matic transmission received upgrades for better performance, and was now referred to as the Dual-Range Hydra-Matic.
For a second time in four years, Cadillac was awarded Motor Trend magazine's "Car of the Year" award for 1952. The award went to the entire line for its new performance, innovation and value in the luxury field. Although the division had officially declined to accept the award in 1949, this time it readily accepted the honor. Styling changes were minor, but included a redesigned rear bumper that housed the exhaust exits in horizontal ports on the bumper ends.
Other news for the year included new optionally available power steering, which reduced steering effort up to 75 percent, and a new signal seeking radio. Some sources also indicate that factory installed air conditioning became available late in the 1952 model year.