4x4 and Off-Roaders 1970

In the 1970s Jeep and Land Rover finally saw serious opposition in the off-road market. As a trend toward leisure off-roading and even beach cars developed, thousands of home-build dune buggies were sold in the United States and elsewhere. Alongside capable four-wheel-drive off-roaders, there were early examples of the less serious two-wheel-drive soft-roaders that would become popular 30 years later.